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Get Your Stoke Back

No Matter What Obstacles You Face! 

The Surf Challenge introduces the Surf Fit Circle System that uses Alignment > Breath > Mobility > Stability > Strength programs to deliver Surf Performance results effectively and consistently.

How The Challenge Improves Surf Performance

Private Coaching Call

We'll schedule a Private Coaching Call to define goals, answer questions and set you up for success.

4 Unique Modules

Module 1: Fitness Foundation - First step regardless of your present fitness level. Everyone can benefit from a rise in their strength, cardio and mobility foundation

Module 2: Breathe - Specific exercises and programs to increase breathe capacity and give you practice in evlauating and improving your CO2 tolerance which is critical to becoming comfortable with the uncomfortableness and fear that wave hold downs can bring on.

Module 3: Surf Coach Led Trainings - We introduce longer form Coach led trainings that lead you through step by step.

Module 4: Connecting it all together - Introduction of new exercise flows and higher level practice in your surf specific strength, breath, mobility, and endurance.

Accountability & Connection

Surf Strong Fitness exists to get and keep surfers strong and stoked in the water. For you to do that now and throughout life it's simple (not always easy) but simple. YOU NEED CONSISTENCY IN YOUR PROGRAM OUT OF THE WATER.

That is what our team does. We help you magnify your strengths are and reduce your weaker areas. 

What is the secret to staying consistent? Connection and having fun. Connect with your surf community outside of the ocean, create bonds, work hard and most important for success HAVE FUN WHILE YOU DO IT.

My Surfing Has Improved On So Many Levels

My surfing has improved on so many different levels working with Greg. I have developed much more confidence in the water. I feel more comfortable & strong out there. I can paddle longer, pop-up faster, and turn with more power.

Heather Miller
Acupuncturist for WSL

Daily aches and pains have pretty much gone away

I'm pushing 45-years-old, just had lots of daily aches and pains especially in my back. I was kind of hesitant to start. I'd never done a surf specific workout before. I was a little nervous that it might not be for me, but I've noticed pretty quickly into the workouts that those daily aches and pains have pretty much just gone away.

Elliot Johnson

Surf At Your Peak Performance

With The Surf Strong Circle Of Fit


Body Alignment

Quick and effective protocols to immediately improve body alignment. This is powerful and fundamental for what comes next. Without it you will be fight your own progress and performance.


Breath Focus and Endurance

Breath! It drives EVERYTHING literally (Focus, recovery, metabolism, power, I could go on and on). Our programs provides tools and shows you how to improve breath endurance all day everyday both in and out of the water.



Exercises and approaches to really improve healthy range of motion without pain or restriction. Critical for your performance and flow in the water and absolutely necessary for recovery out of the water.



The building of a strong foundation in which to move from, redirect, and center your movement allows for the continuous development of power and the skills to apply that power within your surfing.



Programs designed to increase strength yes, but more importantly combine 1. Alignment 2. Breath 3. Mobility 4. Stability and 5. Strength . Essentially the resources of YOU to generate power, endurance, and recovery all towards the goal of huge Surf Performance gains.


Accountability Through Community

The Surf Strong Community and connection will keep you on track and committed to "Stay Strong and Stoked in the water till your last beat"

Here’s what people are saying about Surf Strong Fitness

Shane Stoneman

Shaper & Former Pro Surfer

I Surf Now Like I'm Ten Years Younger

I’ve noticed this huge increase in my core strength, my body consciousness and I just feel better. I can just catch everything and all the little aches and pains that I started noticing creep in in my late thirties and early forties have vanished.

Rob Appell

Artist and Quilter

Really helped me find balance and focus

I am 47 years young and this program has really helped me find balance and focus in my physical alignment, mobility, nutrition and breath. After just four weeks I am seeing a solid improvement both on land and especially in the water. 

Joe Ferraro

It really pushed me to a higher level

The Surf Strong Challenge really helped me stay accountable. I've  struggled with that in the past.  The exercise really did make me push myself. Getting back in the water after the long flat summer my wave count has increased. I could see my wave count to continue to increase which really is the ultimate goal.

our most common questions

What equipment will i need?

You do not need any equipment to start. As you progress some movements within the trainings will utilize light equipment like exercise ball or exercise bands. Some movements start to use kettlebells, suspension trainer / olympic rings, and/or dumbbells. There are modifications and alternatives within exercises to use bodyweight.

I am a big proponent of keeping training simple and focusing on consistency. Small investments in equipment will help you progress as you go forward.

We'll help you prioritize what equipment is best to reach your goals. 

I am having some shoulder pain, how will these programs help?

Shoulder pains! Those jerks. Not to many surfers that don't suffer from some level of discomfort or pain somewhere along their surfing career. 

The goodness is our programs have a strong focus on consistent work to improve  alignment, mobility, stability, movement preparation and post activity recovery. This will fundamentally improve your shoulder function and joint health going forward.

How do the programs work? What type of training is it? 

We teach you the Surf Strong Circle of Fit System which is the basis of our programs. This detailed yet simple system, once understood, will be applied to and positively impact all your movement.

This systemic improvement of your movement will fundamentally and profoundly improve your surfing performance. 


Congrats on taking up surfing! You will start to plan your life around it. You've been warned 🤣

Yes, absolutely, our programs will help you as you progress in your surfing. Building a solid movement and fitness foundation will pay huge dividends as you improve your surfing skills and performance.

Our approach is to teach you how to approach and improve your overall movement and then apply that fundamentally to your surfing. Our Surf Strong Circle of Fit System will show step by step how to do that.

About Your Surf Strong Coach,
Greg Finch

Over the 20 years Greg has been a trainer a lot of things have changed in the fitness industry. The one thing that has never changed for him is a pure drive and joy to help surfers stay strong and stoked in the water till their last beat.

He is a father, husband, trainer, entrepreneur, and surfer. He is much more enjoyable to be around after a good surf & finds writing in the third person hilarious.

Here’s what people are saying about Greg

Heather Miller

Acupuncturist for the WSL

My Surfing Has Improved On So Many Levels

My surfing has improved on so many different levels working with Greg.

I have developed much more confidence in the water. I feel more comfortable & strong out there. I can paddle longer, pop-up faster, and turn with more power.

Matt Bivens

Want to paddle stronger, turn harder, and just feel overall better? Do the challenge.

Greg is awesome and puts an amazing program together. The app is intuitive and keeps you on track.
You’ll thank yourself after the first week. Just DO IT!

Scott Williams

The personal service was awesome! 

Greg was very knowledgeable and easy to reach. If I ever had a question he was there to help quickly.

Really gave me direction of what to do to get my body feeling better. Some of those aches and pains I would get after a sesh aren't there anymore.

Really stoked to coach you through your surf journey.

It is my mission to keep surfers strong and stoked in the water till their last beat. It's what I want for you. It's what I want for me.

I strive each day to create, improve, and implement the ways to achieve that for everyone in our Surf Strong Community. I invite you to be a part of that success!