Surf Strong Fit LLC – Privacy Policy
Effective Date: December 7, 2025
This Privacy Policy describes how Surf Strong Fit LLC (“Surf Strong Fit,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information of individuals who:
Visit our website and any pages that link to this Privacy Policy,
Use our online surf-fitness coaching and training services (including any mobile or web apps that link to this Policy),
Subscribe to our emails or SMS/text messages, or
Otherwise interact with us online.
We are committed to protecting the privacy and security of the personal information—including health-related information—you choose to share with us in connection with our surf-fitness coaching and related services. Surf Strong Fit is not a health care provider or a “covered entity” under the Health Insurance Portability and Accountability Act (“HIPAA”), but we treat your health-related information as sensitive and handle it with care as described in this Policy.
Your use of our services is also subject to any applicable Terms of Use, which should be reviewed separately.
1. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will change the “Effective Date” at the top of this page.
If we make material changes to how we collect, use, or disclose personal information, we will provide additional notice, such as by:
Posting a notice on our website,
Updating your account dashboard, and/or
Sending you an email or other direct communication.
Your continued use of our services after we post changes means you acknowledge the updated Privacy Policy. If you do not agree with the changes, you should stop using our services.
2. Information We Collect
The personal information we collect depends on how you interact with us and the choices you make.
2.1 Information You Provide Directly
We collect personal information that you choose to provide, such as when you:
Create an account or profile,
Complete an intake form, PAR-Q, or coaching questionnaire,
Purchase coaching or other products or services,
Sign up for our email list, SMS/text updates, or other communications,
Request support or contact us, or
Respond to surveys, feedback requests, or other forms.
This information may include:
Identifiers, such as your name, username, email address, mailing address, billing address, phone number, and zip code;
Account information, such as login credentials and preferences;
Health and fitness-related information you choose to share (for example, injury history, movement limitations, pain levels, exercise history, medical conditions as they relate to training, and surf-fitness goals);
Payment-related information, such as limited billing details (we do not store your full payment card number or security code); and
Any other information you choose to include in messages or forms you send to us.
2.2 Health and Fitness Information
As part of providing surf-fitness coaching, you may choose to share health and fitness-related information, such as:
Injury or surgery history,
Areas of pain or restriction,
Movement limitations,
Exercise history and current fitness level, and
Health and performance goals related to surfing.
We use this information only as reasonably necessary and proportionate to:
Design and deliver appropriate programs,
Monitor your progress and adjust your training,
Support your safety, and
Improve our services in aggregate.
We do not use this health and fitness information for unrelated purposes, and we do not sell this information.
2.3 Information Collected Automatically
When you visit our website or use our online services, we and our service providers automatically collect certain information using cookies and similar technologies, such as:
IP address and general location (based on IP),
Device identifiers and device type,
Browser type and settings,
Pages you view, links you click, and the dates and times of your visits, and
Referring and exit pages.
Some of this information may be considered “personal information” or “personal data” under certain laws, even if we cannot directly identify you by name.
2.4 Information We Receive from Other Sources
We may receive information about you from:
Other users (for example, if someone submits a complaint involving you),
Third-party services that help us operate our business (such as payment processors, training platforms, email and SMS providers, analytics providers, or scheduling tools), and
Publicly available sources, where permitted by law.
We treat any such information in accordance with this Privacy Policy.
3. How We Use Personal Information
We use personal information only as reasonably necessary and proportionate to operate our surf-fitness business and provide our services, including to:
Provide and personalize your coaching and training programs;
Create, manage, and maintain your account and user profile;
Communicate with you about your account, training plan, scheduling, and support;
Send you educational content, surf-fitness tips, updates, and marketing communications (where permitted by law and your preferences);
Process payments and complete transactions;
Analyze usage and performance of our website and services, and develop new features and offerings;
Detect, prevent, and respond to security incidents, fraud, and other illegal or harmful activities; and
Comply with legal obligations and enforce our agreements and policies.
We may communicate with you by email, SMS/text message, in-app notification, social media messaging, or phone, depending on the contact details you provide and your communication preferences.
You can opt out of marketing emails by following the “unsubscribe” instructions included in those emails. You can opt out of marketing text messages by replying STOP or following the instructions in the message. You may also contact us to update your communication preferences.
4. Payment Information
When you make a purchase, your payment card details are collected and processed directly by our third-party payment processor(s) (currently Stripe, Inc., and any successors or additional processors we may use).
We do not store your full card number or security code (CVV) on our systems.
Our payment processors may collect information such as your card number, expiration date, security code, billing address, and zip code in order to process your payment and help prevent fraud.
These payment processors are contractually required to use your payment information only to provide payment services to us and to protect it in accordance with applicable laws and industry standards.
For more details about their privacy practices, please review the relevant payment processor’s own privacy policy.
5. How We Disclose Personal Information
We do not sell your personal information for money, and we do not share your personal information with third parties for their own independent marketing purposes. If our practices change, we will update this Privacy Policy and provide any notices and choices required by law.
We may disclose personal information in the following circumstances:
5.1 Service Providers and Contractors
We share personal information with trusted third-party service providers and contractors who help us operate our business and provide our services, such as:
Training-app providers (e.g., platforms used to deliver your programs),
Email and SMS/text platforms,
Customer relationship management (CRM) tools,
Scheduling and booking tools,
Cloud storage and hosting providers,
Analytics providers, and
Payment processors.
These companies are contractually required to use personal information only to provide services to us and not for their own independent purposes.
5.2 Surveys and Research
If you choose to participate in surveys or research related to our services, we use the information you provide for research, service improvement, and internal analysis.
When a survey is sponsored by a third party, we may share aggregated or de-identified results with the sponsor that cannot reasonably be used to identify you.
Personally identifiable information collected through surveys or research will be used only by Surf Strong Fit and our service providers and will not be given or sold to a third party for their own marketing purposes without your consent or as otherwise permitted by this Privacy Policy.
5.3 Business Transfers
If we are involved in a merger, acquisition, reorganization, or sale of all or part of our assets, personal information may be transferred as part of that transaction, subject to any applicable legal requirements and this Privacy Policy (or a successor policy that is at least as protective).
5.4 Legal and Safety Obligations
We may disclose personal information if we believe in good faith that doing so is necessary to:
Comply with applicable laws, regulations, legal process, or governmental requests,
Enforce our agreements, policies, or Terms of Use, or
Protect the rights, property, or safety of Surf Strong Fit, our clients, or others.
5.5 Aggregated or De-Identified Information
We may use and share aggregated or de-identified information that cannot reasonably be used to identify you, for research, analytics, marketing, and other lawful purposes.
6. Cookies, Online Tracking, and “Do Not Track”
6.1 Cookies and Similar Technologies
We and our service providers use cookies and similar technologies (such as pixels, web beacons, and local storage) to:
Help our services function properly,
Remember your preferences and settings,
Keep you signed in,
Analyze how our services are used, and
Improve and customize your experience.
Cookies are small text files stored on your device by your browser. You can usually set your browser to refuse cookies or to indicate when a cookie is being sent. If you disable cookies, some features of our services may not work properly.
6.2 Online Tracking and “Do Not Track” Signals
Some web browsers allow you to send a “Do Not Track” (“DNT”) signal to websites you visit. At this time, we do not respond to DNT signals or similar browser settings.
Some third parties may collect information about your online activities over time and across different websites when you use our services (for example, analytics providers). You may be able to limit certain tracking by adjusting your browser or device settings or by using industry opt-out tools, where available.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy or as required by law. This may include keeping information for:
The duration of your coaching relationship with us;
A period afterwards to maintain business records, respond to inquiries, and support our legitimate business interests; and
The time required by tax, accounting, or other legal obligations.
When we no longer need personal information, we will delete it or de-identify it, subject to any legal or contractual requirements.
8. Your Choices and Access to Your Information
If you have an account with us, you can review and update certain personal information at any time by logging into your account and visiting your profile or settings page.
You may also request that we:
Delete your account or certain personal information,
Correct inaccurate personal information, or
Change your marketing communication preferences.
To make these requests, please contact us using the information in the “Contact Us” section below. We will respond within a reasonable period and in accordance with applicable laws. In some cases, we may need to retain certain information for legal, accounting, or security purposes.
9. Your California Privacy Rights
If you are a California resident, you may have certain rights regarding your personal information under the California Consumer Privacy Act as amended by the California Privacy Rights Act (collectively, “CCPA/CPRA”), to the extent these laws apply to our processing of your personal information.
Subject to certain limitations, these rights may include:
Right to Know / Access – The right to request that we disclose what categories and specific pieces of personal information we collect, use, disclose, and, if applicable, sell or share.
Right to Delete – The right to request deletion of personal information we collected from you.
Right to Correct – The right to request correction of inaccurate personal information.
Right to Opt Out of Sale or Sharing – The right to opt out of the sale or sharing of personal information, if we engage in those activities.
Right to Limit Use and Disclosure of Sensitive Personal Information – If we use sensitive personal information (such as certain health-related data) beyond specific allowed purposes, the right to limit such use and disclosure.
Right to Non-Discrimination – The right not to receive discriminatory treatment for exercising your privacy rights.
9.1 Exercising Your California Rights
To exercise these rights (to the extent they apply), you may contact us using the methods described in the “Contact Us” section below and indicate that you are making a “California privacy rights” request.
We will take steps to verify your identity before responding. Verification steps may vary depending on the sensitivity of the information requested. You may also designate an authorized agent to make requests on your behalf, in which case we may require proof of authorization and your identity.
We do not sell personal information for money. If we ever allow third-party advertising partners to collect personal information through our services for cross-context behavioral advertising in a way that would be considered “selling” or “sharing” under California law, we will update this Privacy Policy and provide appropriate opt-out mechanisms.
10. Children’s Privacy
Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will delete that information. If you believe a child under 13 has provided us with personal information, please contact us using the information below.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
11. Third-Party Websites and Services
Our services may refer to products, services, or other information from third parties and may contain links to websites or online services operated by third parties.
This Privacy Policy does not apply to those third-party websites, apps, or services. We are not responsible for the privacy practices of third parties, and we do not control how they collect, use, or disclose your information.
We encourage you to review the privacy policies of any third-party websites or services you visit or use.
12. Security
We use commercially reasonable technical and organizational measures designed to protect personal information from unauthorized access, use, or disclosure.
However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security. If you have reason to believe that your account or interaction with us is no longer secure, please contact us immediately using the information below.
13. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, or if you want to exercise any privacy rights you may have, you can contact us at:
Email:
surf[at]surfstrongfit[dot]com
(please replace [at] and [dot] with the appropriate symbols)
Mail:
Surf Strong Fit LLC
630 Quintana Ave #162
Morro Bay, CA 93442
United States